Alex Lowery is the big-picture brain and brand strategist behind Bat Sweet Crazy. As Co-Founder and Head Sweet Talker, she leads the vision, marketing, and operations — making sure everything from product launch to profit margin stays on track (and on-brand). Equal parts creative and analytical, she’s the type who loves a well-crafted campaign and a beautifully balanced spreadsheet.

Before co-founding Bat Sweet Crazy, Alex built multiple businesses rooted in branding, storytelling, and rural entrepreneurship. Her experience in marketing, communication, and business development makes her the go-to when it’s time to scale big ideas into sweet realities. She’s known for her wild ideas, sharp wit, and uncanny ability to turn chaos into clarity.

Alex doesn’t just believe in building brands — she believes in building businesses that make people feel something. At Bat Sweet Crazy, that “something” is usually joy, surprise, and an intense craving for more candy. She’s all about pushing creative boundaries while staying rooted in what matters: quality, connection, and a little Southern charm.

When she’s not building the next best thing in candy, you’ll find her wrangling cattle, raising boys, or recharging with a hot cup of coffee and a good book. Her go-to cotton candy flavor? Peach-mango — a sweet, sunny swirl that’s just the right amount of unexpected. Kind of like her.