Where Bold Ideas Meet Big Sugar Energy
Get to know the people, the purpose, and the sweet story behind Bat Sweet Crazy.
The Story Behind the Sugar Rush
Bat Sweet Crazy is a candy brand with a rebellious streak and a serious sweet tooth. We make gourmet cotton candy and vibrant sugar blends that are anything but ordinary — because life’s too short for bland sweets and boring packaging. Whether you’re stocking shelves, planning a party, or just treating yourself, our goal is the same: bring the fun, spark joy, and make every bite a little celebration.
We’re loud. We’re proud. And we’re here to shake up the candy world — one wild flavor at a time.
What We're Made Of (Besides Sugar)
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We don’t mess around when it comes to candy. Every product is made with care, consistency, and high standards that never get compromised — not even on the craziest days.
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We take our craft seriously, but not ourselves. If it’s not sparking joy, surprising someone, or making you do a double-take, it’s not Bat Sweet Crazy.
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We didn’t start this to blend in. We’re here to challenge the candy status quo — with bold ideas, brave moves, and branding that doesn’t whisper.
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This brand is powered by perseverance, not perfection. We believe in doing the work, learning as we go, and showing up with heart — even when the road gets messy.
Bat Sweet Crazy is powered by three women with big dreams, bold ideas, and zero chill when it comes to creating unforgettable candy. What started as a wild idea (fueled by late-night brainstorms and way too much sugar) quickly spun into a brand with serious personality — and even bigger potential.
We each bring something different to the table — strategy, design, flavor innovation — and together, we’ve built a candy company that refuses to blend in. We believe in doing things differently, dreaming a little louder, and delivering treats that taste like joy and look like a party.
It’s chaos. It’s candy. It’s kind of our thing.
The Queens of Cotton Candy Chaos
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Alex Lowery
CO-FOUNDER + HEAD SWEET TALKER
Brand strategy, big-picture planning, marketing, and money — Alex keeps the wheels turning and the vision loud.
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Donna Alexander
CO-FOUNDER + HEAD OF SUGAR INNOVATION
Donna’s the flavor genius behind our recipes — developing custom blends and creative cotton candy combos that wow at first bite.
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Karen Miller
CO-FOUNDER + HEAD OF VISUAL MAGIC
The eye behind the brand — Karen leads design, packaging, and visual direction with flair, fun, and obsessive attention to detail.